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"VIČI" is a trademark of fish, surimi, salmon, herring, pelmen, pizza and other seafood products highly appreciated by consumers due to their exceptional quality, excellent taste, nutritional properties and simple preparation.
"VIČI" brand, which was created 30 years ago, is now one of the most famous Lithuanian brands in Europe. "VIČI" products are produced by the "Vičiūnai Group" holding, established in Kaunas, Lithuania. "Vičiūnai Group" is a leader in the world surimi market and a leading producer of fish and seafood products in Europe.
About 91% of all products sold are exported to five regions: the Baltic States, Western and Central Europe, Scandinavia, as well as Eastern Europe and Asia. The products created in the factories of the "Vičiūnai Group" holding are sent to the shelves of such world-famous trade networks as Lidl, Aldi, Sainsbury's, Carrefour, Casino and Wallmart. In Azerbaijan, you can find these products on the shelves of Bravo Supermarkets.
The key to continuous development of "Vičiūnai Group" is to control the product supply chain from A to Z. This allows to ensure the high quality of the product both in Lithuania and abroad. Modern factories of "Vičiūnai Group" in Lithuania, Spain and Estonia produce salted, smoked, frozen and floured fish, surimi products, seafood, flour products.
"Vičiūnai Group" being an important part of the world business, is well aware of its responsibility towards employees, customers, partners, environment and society. That is why the holding has been actively supporting the culture of food safety, sustainable business principles for many years and contributes to the perspective of long-term preservation of living marine resources and their efficient use. Proof of this is the certificates that guarantee quality in that type of business: ISO, BRC, IFS Food, IFS Logistics, MSC, FSSC 22000, ASC, Global Gap.
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